Our Story
born from a dream to create a legacy of exceptional taste and quality, embodying Curtis
"50 Cent" Jackson's relentless pursuit of excellence.
01
The VISION
This is just the beginning...
THE VISION
Curtis “50 Cent” Jackson’s vision for Sire Spirits is driven by a commitment to reshaping the luxury beverage industry through quality, innovation, and authenticity. With a focus on delivering premium cognacs and Champagnes distinguished by exceptional taste and craftsmanship, Curtis has positioned Sire Spirits as a brand synonymous with sophistication and excellence. Through strategic partnerships and high-profile endorsements, Sire Spirits continues to make a lasting impact, setting new standards in the world of luxury spirits.
QUALITY ABOVE ALL ELSE
At Sire Spirits, delivering the highest quality in the luxury beverage market is our core mission. Curtis “50 Cent” Jackson is dedicated to crafting premium spirits that reflect exceptional taste, superior craftsmanship, and unmatched excellence. With a focus on meticulous attention to detail and sourcing only the finest ingredients, Sire Spirits has set a new standard, becoming a benchmark for others in the industry. Curtis’ unwavering commitment to quality ensures that Sire Spirits continues to stand out as the best in the business.
“We are dedicated to creating high-quality spirits and building meaningful community initiatives through the G-Unity Foundation which highlights our commitment to blending business success with social impact”
Curtis “50 Cent” Jackson
02
Leadership
THE TEAM BEHIND THE VISION
INDUSTRY EXPERTS
The leadership team at Sire Spirits includes experienced professionals who bring a wealth of expertise to the brand. Joseph Eger serves as the Chief Operating Officer, and has nearly 20 years of experience in the spirits industry, including significant roles at Southern Glazer’s Wine & Spirits.
Curtis "50 Cent" Jackson
Curtis “50 Cent” Jackson’s background as a successful rapper, actor, and entrepreneur has uniquely positioned him to lead Sire Spirits with resilience, strategic insight, and a relentless work ethic. His experience in building brands, such as G-Unit Records and his role in the TV series “Power,” has honed his business acumen and marketing skills. Under his leadership, Sire Spirits has formed high-profile partnerships and focused on delivering premium products like Branson Cognac and Le Chemin du Roi Champagne.
Curtis "50 Cent" Jackson
Chief Executive Officer
Joseph Eger
Chief Operating Officer
Awards
DOUBLE GOLD - VSOP Grande Chanoagne
San Diego International Wine & Spirits
2022
Double Gold - Phantom
San Francisco World Spirits competition
2022
Double Gold/Best of Class - Brut Champagne
Harvest Wine Challenge
2022
G-Unity Charity
The G-Unity Foundation, founded by 50 Cent in 2003, aims to improve the quality of life for low-income and underserved communities across the United States. The foundation focuses on supporting programs that foster social and leadership skills in young people. Through initiatives like the G-Unity Business Lab, the foundation provides students with the opportunity to learn core business values and practical skills by developing business ideas with input from local business leaders and professionals.
